Congratulations to the five lucky winners of our Fifty Shades of Grey competition in conjunction with Odeon Cinema, Vanilla Magazine, Maddermarket Kitchen and The Rivergarden cosy pub and kitchen!
Within the last four weeks we have had an overwhelming response to our competition with the chance of winning one of the five fantastic prize below;

Free Fifty Shades of Grey cinema tickets from Odeon Cinema Norwich
A meal for two at The Maddermarket Kitchen
A meal for two at The Rivergarden Cosy Pub & Kitchen
£75.00 worth of products from the Official Pleasures Collection
A hardback copy of Fifty Shades Darker signed by EL James

The five winners have now been contacted and congratulated - well done
For those of you that weren't successful, thankyou for your time and better luck next time!

We would still recommend (if you haven't already) that you go along and see the new Fifty Shades of Grey film - the reviews so far have been great. From our point of view whatever the public opinion of the film, it has certainly been a worthwhile introduction to play in the bedroom for mainstream Britain. One suggestion however, is that you don't take yourselves down to the local DIY shop to purchase a selection of ropes and chains. You will potentially do yourselves an injury! We are here to give advice if you'd like it and from first time vanillas to experienced adventurers, we can cater for your needs

If you've been into our boutique recently, you'll notice the changes that we've already made. Do pop by when you get the chance - we plan to be finished by Easter so the Sinsins experience will be even more fabulous than before!

Once again, thankyou all for getting involved. We hope you have had a truly fantastic Valentine season

Very best wishes to all and long live love
Team Sinsins x

The news: We know that men like to be visually stimulated while women tend to prefer an emotional connection, but are there other significant differences between how men and women fantasize about sex? A new study says that they vary not just in what they fantasize about, but their desire for those fantasies to become a reality.

The study, published Friday in the Journal of Sexual Medicine, asked 1,517 Canadians to detail their sexual fantasies. Researchers found that women tended to fantasize about being dominated by their romantic partner, while men generally fantasized about cheating. 

And men's sexual fantasies were far more varied and complex. Male participants were generally able to describe their fantasies in a more detailed and vivid manner than their female counterparts "One of the most intriguing findings has to do with the significant number of unique male fantasies, for example, regarding [trans women], anal sex among heterosexuals, and the idea of watching their partner have sex with another man," lead author Christian Joyal said in a statement. "Evolutionary biological theories cannot explain these fantasies, which, among males, are typically desires."

But the biggest difference is that women are far less likely to want these sexual fantasies to become a reality — a distinction that may often lead to misconceptions between men and women about the sexual desires of their partner.

The difference between fantasy and desire: A significant number of female participants — 30 to 60 percent — reported fantasizing about being in a submissive situation, such as being spanked or tied up by a partner. Men, on the other hand, were much more likely to fantasize about having extramarital relations with other partners.

"Overall, these findings allow us to shed light on certain social phenomena, such as the popularity of the book Fifty Shades of Grey with women," Joyal said. "We are currently conducting statistical analyses with the same data to demonstrate the existence of homogeneous subgroups of individuals based on combinations of fantasies. For example, people who have submission fantasies also often report domination fantasies. These two themes are therefore not exclusive, quite the contrary. They also seem associated with a higher level of satisfaction."

But this doesn't mean that all women secretly wanted to be dominated: Many women who express more extreme fantasies of submission (e.g., domination by a stranger) specify that "they never want these fantasies to come true," Joyal notes. In contrast, a majority of male participants said they wanted their fantasies of threesomes or extramarital affairs to actually happen in real life.

So while a lot of women may flock to the theaters to check out Fifty Shades of Grey, that doesn't necessarily mean they want to experiment with BDSM in real life — but if a guy says he's into it, he's more likely to actually go through with it.

Post written by Eileen Shim and posted on mic.com